During this stage we’ll raise information such as the client's mission, vision, and values, as well as their environment, operating segment, portfolio, business objectives, and company requirements.

Competitive and market analysis, in addition to the assessment of the presence and perception of the brand and their costumers' behavior and interests. Also included is the identification of trends and interaction profiles, among other factors.

Defined the objectives we created a strategy, based on the data raised in the previous steps, to reach them.

Study plans that, defined jointly with the client, gathers the variables and scope of the research to be performed. Report with the main observations and recommendations resulting from the activity.

Defining mechanisms and actions to steer the planning process and monitor the results.

At this time the customer has access to the strategic planning created by the agency.

During this stage, the first browsing system is defined.

Depending of the project's complexity, at this stage may be employed the techniques that assess user experience - (UX). The objective is to identify additional information for the project, via on-line research, card-sorting, and usability tests.

Once the architecture map has been approved, we begin the studies on interactive project's browsing system and interface, which should be materialized in template pages of high-fidelity wireframes. Based on this document, the visual concept of the digital environment will be proposed.

At this time the factors that steer content production will be determined. It's the case of persona selection, i.e. defining the language to be adopted in the company's communication with their public.

At this stage the graphic concept is created, which should consider the visual, functional and usability requirements as was established in the project's previous stages. In addition, it should show how the project will be visually presented in different screen resolutions.

At this stage the graphic concept is created, which should consider the visual, functional and usability requirements as was established in the project's previous stages. In addition, it should show how the project will be visually presented in different screen resolutions.

This is the stage in which the interface developer works jointly with the designer, the information architect and the user experience (UX) analyst. Together, these professionals run the activity cycles for development, validation and adjustments to apply the project scope.

Set of activities to ensure quality within the development processes.

Publication of the interactive project content with a management system. During this process the flowchart and schedule defined with the client's support should be considered, as well as the operational, writing and style guidebooks, if contracted. Depending on the service's scope, in this stage the agency can edit the page's metadata.

This stage is focused on the test plan's validation and refinement, based on its execution with multiple-platforms.

Stage centered on adjustments of eventual issues that came up in the previous stage.

Stage responsible for applying a set of strategies with the objective of maximizing and improving a website's positioning in the natural result pages (organic) within search engines, as well as implementing tags to include people with physical impairments in activities such as the use of products, services, and information.

Project publication stage.

This stage is focused on producing reports on the presence and performance of actions, which should be presented to the customer while performance the service.

After a project launch, performing a usability test contributes to map the improvements, adjustments and new requirements.